Social Software

Social Software is an emerging field in computing that focuses on the design, development, and evaluation of digital technologies—particularly software systems—intended to address societal needs and promote positive social change. This area emphasizes human-centered, interdisciplinary, and participatory approaches, prioritizing ethical responsibility, inclusiveness, and community engagement over commercial profit. Social Software contributes to the creation of equitable digital solutions, fostering accessibility, empowerment, and social innovation in diverse contexts.
About the Area Coordinator
Prof. George Marcicano
A professor and researcher in the field of Social Software. Currently, he serves as an associate professor at the University of Brasília, significantly contributing to the undergraduate Software Engineering program at the Gama campus and the Graduate Program in Applied Computing.
More About the Coordinator
More About the Coordinator
Research Team
Researchers
- Ricardo Ajax Dias Kosloski - Associative Professor at the University of Brasília (UnB), working in the undergraduate Software Engineering program. .
Undergraduate Research
- Mylena Angélica Silva Farias. Predictive Framework for Student Engagement and Performance in Gamified Learning Environments Based on Octalysis, Neuroscientific Indicators, and Machine Learning . Bachelor of Software Engineering - University of Brasília (Brazil), (2025). Advisor(s): Sergio Freitas . Tags: Gamification, Machine Learning, Artificial Intelligence, Active Learning, Social Software .
Bachelor’s Thesis
- Alexia Naara da Silva Cardoso. Indigenous Language Translator App: Munduruku . Bachelor of Software Engineering - University of Brasília (Brazil), (2025). Advisor(s): Sergio Freitas Célia Kinuko Matsunaga Higawa . Tags: Natural Language Processing, Artificial Intelligence, Social Software .
- Geovanna Maciel Avelino da CostaBeatriz Vieira Nascimento. Interactive Visualization of Data Structures with Augmented Reality to Support Algorithm Teaching: A Gamified Approach for Engagement and Active Learning . Bachelor of Software Engineering - University of Brasília (Brazil), (2025). Advisor(s): Sergio Freitas . Tags: Gamification, Active Learning, Social Software .
- Mylena Angélica Silva Farias. Predictive Framework for Student Engagement and Performance in Gamified Learning Environments Based on Octalysis, Neuroscientific Indicators, and Machine Learning . Bachelor of Software Engineering - University of Brasília (Brazil), (2025). Advisor(s): Sergio Freitas . Tags: Gamification, Machine Learning, Artificial Intelligence, Active Learning, Social Software .
CEDIS volunteer
- Pedro Henrique Martins Silva. Indigenous Language Translator App: Munduruku . Bachelor of Software Engineering - University of Brasília (Brazil), (2025). Advisor(s): Sergio Freitas Célia Kinuko Matsunaga Higawa . Tags: Social Software .
Previous Researchers
Current Projects
Publications and Productions
Contact & Collaboration
- Email for information and team contact: georgemasicano@unb.br.
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Social Software